When a television channel designs a new ident, they don't just create one, they create a whole suite, which consists of several adverts, which all share a common theme that link them together. Having a suite of idents means there is more variety for the broadcaster to pick from, and also interests the audience more. Sticking to a certain theme helps create brand identity/loyalty.
A suite of idents helps to ensure that the right ident appears next to the right type of content, as well as different idents airing at the same time of day, for example, if an ident for a children programme is to air in the evening, it will feature more calm and relaxed themes, to encourage the children to wind down and start to relax.
Christmas usually signifies a time for a new suite of idents across all channels, usually these idents tend to be more jolly, and in the mood for Christmas.
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